About us:

  Celebrating 25 years

25 years

This year we're celebrating our 25th birthday!

We’re delighted to say that we’ve been leading the way in insurance since way back in 1985 when we launched with a small team in Croydon.
Back then we were the very first UK insurance company to use the telephone as our main channel of communication, and we’ve been introducing new benefits and finding new ways of helping our customers ever since.

We believe in great service, so everything we do is intended to make life as easy as possible for our customers. Here are just a few of the innovations we’ve introduced over the years:

  • We were the first to cut out the middleman and deal directly with our customers to help save them money
  • We were the first to offer an uninsured drivers promise that covers your excess and your No Claims Discount (comprehensive cover required)
  • We were one of the first to move to £1 million blanket cover on buildings insurance
  • We were one of the first companies to offer medical screening to our travel insurance customers. This means that if you have a pre-existing condition we’ll assess you individually rather than automatically excluding you
  • We were the first to offer life insurance online
  • We are 100% committed to giving you the best deal and the best service possible.

So here’s to another 25 years of innovation.